Dear Money Doctor®, my Financial Advice is:

There’s safety in numbers

My story behind the advice is:

In managing my sales force, I wanted to make sure that a catastrophe (i.e. loss of a large customer) would not cripple our company.  I developed two sales forces: one for mom & pop size stores and a separate sales force for the large retailers.  We offered a high fashion line (something special) for the mom & pop stores and a “cover the masses” line for the large retailers.  Our sales force for the mom & pop stores earned a higher sales commission to compensate for the smaller gross sales per store.

Mike Myers

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